From the goddess herself:

 “I never spray scent directly on my body. When I mist a fragrance, it spreads out in a big plume and you can’t control where it goes. So I use a foundation brush. Spritz your scent on the bristles, then sweep it on your skin wherever you’d normally spray. This pushes the fragrance into your skin and helps dry out the alcohol, so you get a truer scent that lasts longer.”

-Jo Malone as told to Victoria Kirby